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Conditioning Lab.
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Conditioning Research Institute

Conditioning Lab.

Background and role

Turning Knowledge into Real-World Impact

At the Conditioning Lab., we build and deepen our knowledge of conditioning through the latest research findings and ongoing dialogue with athletes and experts.

Based on these insights, we advance the development of technologies for application in our products and services, build scientific evidence for their functionality, and conduct real-world validation studies.

We also work with a diverse range of partners—including athletes, individuals, companies, sports teams, and local governments—to bring conditioning into society and help create a society that embraces health.

Turning Knowledge into Real-World Impact

Academic partners

Yusuke Tsugawa

Yusuke Tsugawa

After working at St. Luke’s International Hospital, the World Bank Group, and Harvard University, Dr. Yusuke Tsugawa currently serves as a professor at the UCLA School of Medicine and as Representative Director of the Japan Society for Health Policy, among other roles.

He has served as an advisor to TENTIAL since September 2023. Drawing on his expertise in medicine and health policy, as well as research insights from Japan and abroad, he supports the development of evidence-based products and services and the generation of scientific evidence. Through the development of safe and reliable products grounded in expert knowledge, he contributes to TENTIAL’s mission of creating a society that embraces health.

Masanori Nishida

Masanori Nishida

Dr. Masanori Nishida is a psychiatrist and holds a Ph.D. in Medicine, specializing in sleep medicine and psychiatry. He currently serves as Professor at the Faculty of Sport Sciences, Waseda University, and Director of the Waseda University Sleep Research Institute. His research covers a broad range of topics, including sleep and mental health, brain function, and thermoregulation, contributing to advances in sleep medicine and sleep science. As an Academic Advisor to TENTIAL, he draws on his expertise in sleep to oversee clinical research and the generation of scientific evidence related to our products. Through product development grounded in sleep science, he supports our efforts to deliver higher-quality conditioning.

Kozo Hirata

Kozo Hirata

Dr. Kozo Hirata holds a Ph.D. in Medicine and specializes in environmental physiology, clothing physiology, and thermal physiology. He currently serves as Professor Emeritus at Kobe Women's University. He is a leading expert in research on the effects of clothing on human thermoregulation and comfort, as well as thermal physiology with a particular focus on arteriovenous anastomoses (AVAs). In 2026, he was appointed Scientific Advisor to the TENTIAL Conditioning Lab. Drawing on his expertise, he advises on material selection, product design, and collaborative research, supporting evidence-based product development and strengthening TENTIAL's R&D capabilities.

Municipal partners

  • Mishima City, Shizuoka Prefecture

    Mishima City, Shizuoka Prefecture

    Developed a support program to improve sleep and conducted pilot testing with city employees.

  • Asaka City, Saitama Prefecture

    Asaka City, Saitama Prefecture

    Conducted a seminar as part of the city’s initiatives to raise sleep awareness among residents.

  • Sapporo City, Hokkaido

    Sapporo City, Hokkaido

    Collaborated with the city’s health awareness initiative, the “Sapporo Wellness Project,” to create posters promoting sleep improvement.

  • Nagoya City, Aichi Prefecture

    Nagoya City, Aichi Prefecture

    Partnered with the city’s “Healthy Management Support Project ‘N-KEN’” to propose sleep improvement strategies for corporate employees.

Case

case

Related Articles

  • Why TENTIAL Is Taking on Public Policy

    Why TENTIAL Is Taking on Public Policy

    To bring conditioning into society, TENTIAL is working to establish industry standards and build partnerships with local governments. By addressing social challenges, we aim to support the healthy development of the market and create new value.

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  • Beyond Products: Delivering True Conditioning Support

    Beyond Products: Delivering True Conditioning Support

    Going beyond products, we develop programs centered on sleep, exercise, and nutrition. Working alongside companies, local governments, and athletes to address their health challenges, we support lasting behavioral change.

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  • [Part 1] No Soccer Balls Required: An Intensive Conditioning Camp Supported by TENTIAL

    [Part 1] No Soccer Balls Required: An Intensive Conditioning Camp Supported by TENTIAL

    Together with top athletes, we put conditioning into practice through sleep, breathing, and nutrition. The program highlights the importance of developing the ability to manage one’s own condition in a way that works for each individual.

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  • [Part 2] No Soccer Balls Required: An Intensive Conditioning Camp Supported by TENTIAL

    [Part 2] No Soccer Balls Required: An Intensive Conditioning Camp Supported by TENTIAL

    Through conversations with top athletes and experts, we explore the true essence of conditioning. Drawing on both scientific evidence and real-world practice, the article takes a deeper look at the role conditioning plays in supporting those who take on challenges.

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Partnership inquiries

To companies, organizations, and individuals who share TENTIAL’s philosophy and initiatives: We are seeking partners to help build a health-positive society together. For inquiries about product development, brand collaborations, recruitment support, media coverage, and more, please contact us via the form below.

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